Croatia: Media, audience and power. The column of Helena Popović

A non-critical eye might think we are in the era of a new Renaissance of the human being: an active, mobile, “prosperous” media user. From the other hand it should be observed that in contemporary times the material conditions of life stands in contradiction with the discursive structure of the individual of the 21st century. Interactive technologies have the potential to create autonomous production, but the revolution in communication technology is shaped by organizations and institutions that have the primary purpose to generate profits.

H-Alter: read the full article in Croatian